Lawmakers on Monday, led by Rep. Barbara McLachlan of Durango, will celebrate a milestone: the opening of the first of three Outdoor Retailer shows scheduled for 2018 in Denver.
McLachlan and Rep. Faith Winter of Westminster will co-sponsor a resolution welcoming the nation’s largest outdoor retail event to Denver.
The Jan. 25-28 show, known as the Snow Show, will be the first time in almost 30 years that outdoor and snow industries will be in the same place at the same time, according to the show’s website.
“This is the place for brands to reach a larger, more diverse and valuable retail audience, as well as an enhanced media presence to carry their brand stories into the consumer marketplace.”
The show had been held in Salt Lake City for many years, but decided to move to Denver over concerns that Utah no longer valued its public lands, Last month, the Trump administration cut the size of two national monuments in Utah by 2 million acres, including the Bear Ears Monument and the Grand Staircase of the Escalante, both in southeastern Utah. The decision was supported by Utah Gov. Gary Herbert.
The Outdoor Industry Association told the Salt Lake Tribune last February that “it is important to our membership, and to our bottom line, that we partner with states and elected officials who share our views on the truly unique American value of public lands for the people and conserving our outdoor heritage for the next generation.”
According to the Salt Lake Tribune, the show brings in 40,000 visitors and about $45 million in business to Salt Lake every year.