Four Corners geotourism

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Four Corners geotourism

National Geographic helps tourism officials put Four Corners’ many cultural locations on the map
Cliff Palace is the crown jewel for tourists at Mesa Verde National Park. National Geographic’s new map and website for the Four Corners highlights well-known sites such as Mesa Verde along with less well-known cultural locations.
Thomas
Susan Thomas displays the National Geographic map for tourism.
A mural on the side of the Cortez Cultural Center depicts a Native American pueblo. National Geographic’s new map and website help promote the Four Corners many cultural treasures.
National Geographic’s new Four Corners Region map highlights many opportunities for visitors to the region. The nontraditional map focuses more on cultural stops than on roadways.
Journal/ Sam Green
Hovenweep National Park has unique towers not seen at other sites in the area.
Dyer
Cliff Palace is the crown jewel for tourists at Mesa Verde National Park. National Geographic’s new map and website for the Four Corners highlights well-known sites such as Mesa Verde along with less well-known cultural locations.
Jim Dion, sustainable tourism program manager for National Geographic’s Maps Division, speaks during a Sept. 17, 2010, dedication to the upgraded Four Corners National Monument. Tourism officials used the dedication as an opportunity to launch National Geographic’s development of a map and website to promote geotourism in the broader Four Corners region of Colorado, New Mexico, Arizona and Utah.
A mural on the side of the Cortez Cultural Center depicts a Native American pueblo. National Geographic’s new map and website help promote the Four Corners’ many cultural treasures.
Tourism officials offer geotour maps

Tourism officials are still distributing the recently published National Geographic Four Corners Region: Trail of the Ancients geotourism map.
Maps are available now at the Colorado Welcome Center, 928 E. Main St., Cortez. The $11.95 maps also should be available at other Southwest Colorado locations such as the Anasazi Heritage Center, possibly the Cortez Cultural Center, said Susan Thomas, project manager and site editor for the Four Corners Region Geotourism MapGuide website that complements the printed map.
Tourism promoters in New Mexico, Arizona and Utah also will offer the map to visitors, said Lynn Dyer, tourism director for Mesa Verde Country in Cortez.
“All of our partners in the Four State area will be handling them and selling them, as will National Geographic on their website and where their maps are handled,” Dyer said.
The map lists the Four Corners Region Geotourism MapGuide website, www.fourcornersgeotourism.com.
For more information about National Geographic’s Four Corners geotourism project — including obtaining maps or adding your business/organization to the website — contact Four Corners geotourism Project Manager Susan Thomas at 739-3158 or susanethomas@earthlink.net.

Reach Russell Smyth at russells@cortezjournal.com or 564-6030.

Geotourism defined

National Geographic defines geotourism as “tourism that sustains or enhances the geographical character of a place — its environment, culture, aesthetics, heritage, and the well-being of its residents.”
The principles of geotourism follow. National Geographic encourages its geotourism projects, such as the Four Corners map and website, to adhere to the principles or adopt a similar set.
Integrity of place — Enhance geographical character by developing and improving it in ways distinctive to the locale, reflective of its natural and cultural heritage, so as to encourage market differentiation and cultural pride.
International codes — Adhere to the principles embodied in the World Tourism Organization’s Global Code of Ethics for Tourism and the Principles of the Cultural Tourism Charter established by the International Council on Monuments and Sites.
Market selectivity — Encourage growth in tourism market segments most likely to appreciate, respect, and disseminate information about the distinctive assets of the locale.
Market diversity — Encourage a full range of appropriate food and lodging facilities, so as to appeal to the entire demographic spectrum of the geotourism market and so maximize economic resiliency over both the short and long term.
Tourist satisfaction — Ensure that satisfied, excited geotourists bring new vacation stories home and send friends off to experience the same thing, thus providing continuing demand for the destination.
Community involvement — Base tourism on community resources to the extent possible, encouraging local small businesses and civic groups to build partnerships to promote and provide a distinctive, honest visitor experience and market their locales effectively. Help businesses develop approaches to tourism that build on the area’s nature, history and culture, including food and drink, artisanry, performance arts, etc.
Community benefit — Encourage micro- to medium-size enterprises and tourism business strategies that emphasize economic and social benefits to involved communities, especially poverty alleviation, with clear communication of the destination stewardship policies required to maintain those benefits.
Protection and enhancement of destination appeal — Encourage businesses to sustain natural habitats, heritage sites, aesthetic appeal, and local culture. Prevent degradation by keeping volumes of tourists within maximum acceptable limits. Seek business models that can operate profitably within those limits.
Land use — Anticipate development pressures and apply techniques to prevent undesired overdevelopment and degradation. Contain resort and vacation-home sprawl, especially on coasts and islands, so as to retain a diversity of natural and scenic environments and ensure continued resident access to waterfronts.
Conservation of resources — Encourage businesses to minimize water pollution, solid waste, energy consumption, water usage, landscaping chemicals, and overly bright nighttime lighting. Advertise these measures in a way that attracts the large, environmentally sympathetic tourist market.
Planning — Recognize and respect immediate economic needs without sacrificing long- term character and the geotourism potential of the destination. Adopt public strategies for mitigating practices that are incompatible with geotourism and damaging to the image of the destination.
Interactive interpretation — Engage both visitors and hosts in learning about the place. Encourage residents to show off the natural and cultural heritage of their communities, so that tourists gain a richer experience and residents develop pride in their locales.
Evaluation — Establish an evaluation process to be conducted on a regular basis by an independent panel representing all stakeholder interests, and publicize evaluation results.

Source: National Geographic

Four Corners geotourism

Cliff Palace is the crown jewel for tourists at Mesa Verde National Park. National Geographic’s new map and website for the Four Corners highlights well-known sites such as Mesa Verde along with less well-known cultural locations.
Thomas
Susan Thomas displays the National Geographic map for tourism.
A mural on the side of the Cortez Cultural Center depicts a Native American pueblo. National Geographic’s new map and website help promote the Four Corners many cultural treasures.
National Geographic’s new Four Corners Region map highlights many opportunities for visitors to the region. The nontraditional map focuses more on cultural stops than on roadways.
Journal/ Sam Green
Hovenweep National Park has unique towers not seen at other sites in the area.
Dyer
Cliff Palace is the crown jewel for tourists at Mesa Verde National Park. National Geographic’s new map and website for the Four Corners highlights well-known sites such as Mesa Verde along with less well-known cultural locations.
Jim Dion, sustainable tourism program manager for National Geographic’s Maps Division, speaks during a Sept. 17, 2010, dedication to the upgraded Four Corners National Monument. Tourism officials used the dedication as an opportunity to launch National Geographic’s development of a map and website to promote geotourism in the broader Four Corners region of Colorado, New Mexico, Arizona and Utah.
A mural on the side of the Cortez Cultural Center depicts a Native American pueblo. National Geographic’s new map and website help promote the Four Corners’ many cultural treasures.
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