Why open a store? Chinese merchants go livestreaming instead

Journal tiny

Local coronavirus coverage

News

Why open a store? Chinese merchants go livestreaming instead

In this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces the disinfectant wipes to her online clients and fans through the live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this May 5, 2020, photo, China's online celebrity Zhang Mofan introduces a backpack to her online clients and fans through the live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 28, 2020, photo, Cheng Xu shows a footwear for her online clients through the live-streaming at the Neiliansheng Footwear in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces fresh mangos to her online clients and fans through the live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 28, 2020, photo, a woman wearing a protective face mask to help curb the spread of the new coronavirus walk by Cheng Xu introducing the footwear for her online clients through the live-streaming at the Neiliansheng Footwear in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 28, 2020, photo, Cheng Xu, center, shows her footwear for her online clients through the live-streaming at the Neiliansheng Footwear in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 27, 2020, photo, Song Huiyan shows her fashion dresses for her online clients during the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream.(AP Photo/Andy Wong)
In this April 28, 2020, photo, Cheng Xu introduces a footwear for her online clients through the live-streaming at the Neiliansheng Footwear in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 27, 2020, photo, Song Huiyan shows her fashion dresses for her online clients during the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream.(AP Photo/Andy Wong)
In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)

Why open a store? Chinese merchants go livestreaming instead

In this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces the disinfectant wipes to her online clients and fans through the live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this May 5, 2020, photo, China's online celebrity Zhang Mofan introduces a backpack to her online clients and fans through the live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 28, 2020, photo, Cheng Xu shows a footwear for her online clients through the live-streaming at the Neiliansheng Footwear in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces fresh mangos to her online clients and fans through the live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 28, 2020, photo, a woman wearing a protective face mask to help curb the spread of the new coronavirus walk by Cheng Xu introducing the footwear for her online clients through the live-streaming at the Neiliansheng Footwear in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 28, 2020, photo, Cheng Xu, center, shows her footwear for her online clients through the live-streaming at the Neiliansheng Footwear in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 27, 2020, photo, Song Huiyan shows her fashion dresses for her online clients during the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream.(AP Photo/Andy Wong)
In this April 28, 2020, photo, Cheng Xu introduces a footwear for her online clients through the live-streaming at the Neiliansheng Footwear in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
In this April 27, 2020, photo, Song Huiyan shows her fashion dresses for her online clients during the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream.(AP Photo/Andy Wong)
In this April 27, 2020, photo, Song Huiyan prepares her fashion dresses for the live-streaming at her clothing shop in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese “shoppertainment” boom accelerated during the COVID-19 pandemic. Via livestreaming, retailers can interact with customers in real time, while customers make purchases directly in the stream. (AP Photo/Andy Wong)
click here to add your event
Area Events